At Cetas Healthcare, we believe that consistent quality can only be delivered through equal focus on people and processes, rather than processes alone. At people front, we ensure the quality of research through:
- Quality of thinking at the outset and quality of design
- Quality of interpretation and thinking at the end of the research
- Quality of ideas and advice
- Attention to detail
At the processes front, we and our vendors follow the industry best practices and current international standards for quality assurance processes (e.g. the ICQA requirements for data collection).
We also understand and appreciate the difficult and varied compliance requirements, and all our research projects are compliant with FCPA and FMV guidelines
applicable in relevant markets by adhering to EPhMRA, ESOMAR, PBIRG and MRS code of conduct.