Market Understanding of Endoscopic Ultrasound [E(B)US]

Let’s Talk

Talk to MedTech Experts !



    Current practice, challenges, purchase process, brand usage and perceptions for flexible endoscopes especially endoscopic ultrasound [E(B)US].
    client_icon

    The Client

    • A leading global medical technology company that specializing in manufacturing and selling imaging devices such as CT, MRI, etc. and currently intends to understand the overall market for flexible endoscopes and endoscopic ultrasound [E(B)US] in particular.
    challenge_icon

    The Challenge

    • Understanding the current challenges and customer expectations of flexible endoscope systems, especially endoscopic ultrasound [E(B)US].
    • Understanding usage and perceptions for key competition brands.
    • Purchase dynamics like process followed, key decision makers, factors considered, etc.
    approch_icon

    Our Approach

    • Two-phased primary research -
      1. Phase 1 - Qualitative research using discussion guide (60 mins)
      2. Phase 2 - Competitive Intelligence Interviews using discussion guide (45 mins)
      3. Phase 3 - Quantitative research using structured questionnaire (20 mins)
    • Target Group –
      1. Clinicians/HODs - Gastroenterologist/ Pulmonologist
      2. Purchase Heads/Directors/ Purchasing Manager
      3. Ex-employees of Olympus/Pentax/Fujifilm
    The Objectives

    The Objectives

    • To assess the challenges and explore key innovations in the area of flexible endoscopes.
    • To understand usage and perceptions for key competitors.
    • To understand the purchase process and determine key decision makers involved in purchase of flexible endoscopes and E(B)US.
    • To identify the key factors considered and payment model preferred while purchasing flexible endoscopes and E(B)US.
    Project Outcomes

    Solution/Outcome

    • The client was provided with detailed information on the current practice and challenges faced for flexible endoscopes including endoscopic ultrasound [E(B)US].
    • Current brand usage, satisfaction rating and loyalty perception for key competition brands was captured to identify differentiating attribute for each of the brand for both flexible endoscopes and endoscopic ultrasound [E(B)US].
    • Understanding of the drivers and barriers for the adoption of endoscopic ultrasound [E(B)US].
    • Detailed purchase process (including stakeholders involved), preferred purchase method and purchase model for flexible endoscopes including endoscopic ultrasound [E(B)US].
    • A perceptual map depicting key innovations in the area of flexible endoscopy was used to understand the interest and current competition (brands) presence which helped to better depict the white space in the market.
    • Understanding on key purchase factors for flexible endoscopes including endoscopic ultrasound [E(B)US].

    We provide the best insights for your business

    Contact us