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Competitive Intelligence

Cetas Healthcare CI capabilities include a complete suite of competitor monitoring services based on your business requirements. The competitive intelligence is gathered through secondary resources and primary research with participants, and curated based on your KITs/KIQs to provide an accurate, advanced & actionable insights.

Talk to Our Team

Talk to Our Team



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    Global Reach

    Global footprint with direct presence and local partners in key geographies

    4Mn HCP Network

    Network of healthcare professionals and MedTech industry experts
    Participate

    Multidisciplinary

    Team with a distinctive mix of industry experience and CI pedigree
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    High-Quality

    Ethical and adhering CI best practices with proprietary frameworks
    SATISFACTION JADI2

    100% Satisfaction

    Seamlessly augment as an extended client team
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    Wide Database

    Inhouse repository and access to industry leading databases and platforms

    Our Competitive Intelligence practice offers following services

    Market Intelligence

    A comprehensive coverage of key market developments providing strategic insights tuned to your key markets in the area of regulatory, policy changes, clinical guidelines changes and studies, pricing and reimbursement that may impact medical device markets.

    Media Monitoring

    A full 360 coverage of competitors including information on patents, clinical trials, new technology, product portfolio, partnerships, financials, social media analysis, manufacturing, trade data, digitization and employees.
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    Competitor Monitoring

    A comprehensive guide to your competitor landscape assisting in gauging the competitors’ activities, early warning and providing predictive analysis on future impact on the market.
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    Conference Coverage

    In-person and virtual conference coverage to elucidate intel based on key sessions, poster presentations and exhibitors; interviews of competitors provide valuable insights to preempt competitors moves.
    Market Intelligence
    A comprehensive coverage of key market developments providing strategic insights tuned to your key markets in the area of regulatory, policy changes, clinical guidelines changes and studies, pricing and reimbursement that may impact medical device markets.
    Competitor Monitoring
    A comprehensive guide to your competitor landscape assisting in gauging the competitors’ activities, early warning and providing predictive analysis on future impact on the market.
    Media Monitoring
    A full 360 coverage of competitors including information on patents, clinical trials, new technology, product portfolio, partnerships, financials, social media analysis, manufacturing, trade data, digitization and employees.
    Conference Coverage
    In-person and virtual conference coverage to elucidate intel based on key sessions, poster presentations and exhibitors; interviews of competitors provide valuable insights to preempt competitors moves.

    Our expertise areas in CI

    Patent Analysis

    Mining country patent sites to flag any new patents filed, granted etc.

    Clinical Trial

    Monitoring of ongoing clinical trial status, announcement of new trial recruitment etc.

    Social Media Analytics

    Regular tracking of social media sites to generate analytics on type & frequency of content, audience and conversation type.

    Product Approval/ Launch

    Monitoring of regulatory sites for updates on regulatory filing, approvals etc.

    Stakeholder Targeting

    Intel on any new patient segments, HCPs being targeted for product promotion, new support services being planned etc.

    Hiring Intel

    Intel on hiring of field staff, senior management movement and other hiring information. Periodic tracking of personnel by function and location.

    Product messaging

    Track pre-marketing activities for new products, expanded coverage etc. Augmented by intel gathered from conferences, clinical trials, articles in journals etc.

    Area of expertise

    OUR SERVICESCompetitor Profiling and MonitoringGauge competitors' activities, early warningand providing predictive analysis on futureimpact on the market.360⁰ Market WatchA full coverage of competitors includinginformation on patents, clinical trials, new technology,product portfolio, partnerships, manufacturing, trade data,digitization and employees.Tracking InnovationMonitoring product launches andregulatory approvals, tracking of clinicaltrials, new patents filed etc. Supply Chain IntelligenceWe offer a comprehensive view on the competitors supply-chain, manufacturing capabilities to aid in decision making.Competitor’s GTM strategyTrack pre-marketing activities for new products, expanded coverage etc. augmented by intel gathered from conferences, clinical trials, investor documents, articles in journals etc.

    Competitive Intelligence (CI) Service Lines

    CHC’s CI Platform

    • A subscription based syndicated platform that provides extensive, real-time and integrated CI monitoring.
    • Detailed insights are delivered for:
      1. Market Landscape
      2. Industry Trends
      3. Company profiles
      4. Product profiles
    • Key therapy areas include:
      1. diabetes technology, robotics, interventional oncology and more

    Custom CI Programs

    • Tailor-made CI monitoring program based on business requirements and areas of interest to monitor KPIs such as:
      1. Product innovation pipeline
      2. Regulatory and policy changes
      3. Clinical trials and manufacturing capacity
      4. Marketing programs
      5. Launch readiness
      6. GTM strategy
      7. M&A/partnerships due diligence

    Conference Coverage

    • Conference coverage to understand recent trends, product launches, upcoming technologies through:
      1. On-field and remote team
      2. Strategic calendar planners as per the custom Key Intelligence Areas/Questions
      3. Consolidation of the on-ground and remote insights in a final report along with competitor-level thematic analysis

    Supply Chain Intelligence

    • Customized insights on competitor’s supply chain
    • Data is triangulated from in-depth secondary research and qualitative interviews of:
      1. Industry experts (current/ex employees of competitors)
      2. Supply side experts (e.g. distributors)
      3. Demand side experts (e.g. Hospital groups, clinicians etc.)

    Competitive Insights from PMR

    • Competitive insights via in-depth qualitative interviews and surveys from supply side (manufacturers/ distributors) to understand market dynamics and consumer preferences:
    • Insights are delivered for areas such as:
      1. Market trends
      2. Upcoming technologies
      3. New entrants
      4. Market sizing
      5. Entry drivers and barriers

    Sales Force Effectiveness

    • Evaluate sales team’s performance and compare with competitors in terms of:
      1. Number of Rx being converted
      2. Sales representative quality metrics
      3. Product messaging quality metrics

    We have successfully led and delivered multiple projects under each service line

    CI Service Lines

    Custom CI
    Programs

    • Product Pipeline monthly / quarterly monitoring

    • Clinical Trials Analyses

    • Regulatory Landscape Assessment

    • Marketing Performance Monitoring

    Conference
    Coverage

    • Pre-conference Planner

    • Real Time Conference Coverage

    • Post Conference Analysis

    Supply Chain
    Intelligence

    • Manufacturing Capabilities

    • Supply Chain Shortages

    • Supplier/Distributor Partnerships and Network

    • Sourcing Strategies

    Competitive Insights
    from PMR

    • Portfolio Adjacency Evaluation

    • Brand Perception

    • Opportunity Assessment (indication / asset prioritization)

    • Price Benchmarking

    • Competitive Landscape Assessment

    • Social Media Analysis

    Sales Force
    Effectiveness

    • Establish Sales Force Metrices before Product Launch

    • Sales Force Effectiveness Tracking for a Marketed Product

    • Territory Alignment for Sale Rep Deployment

    Team was very responsive and adapted throughout project based on business needs. Manufacturing capacity is a difficult topic to get quality insights around and the team used various instruments (secondary data, survey, interviews) and methods as we went through project to ensure our business objectives were being met.

    - Hiliary Johnson, Embecta

    CI team profiles

    Dushyant Gupta

    Dushyant Gupta, COO

    Bengaluru, India 

    Profile

    • 15+ yrs. experience in Med Tech market research and Consulting
    • Expertise in understanding market landscape, stakeholders’ perceptions and behavior, market development/ penetration strategies, opportunity and adjacency mapping, amongst others
    Read Detailed Profile

    Divay Gandhi, Client Engagement Director, CI

    New Delhi, India 

    Profile

    • 13 years of experience in MedTech market research and consulting
    • Strong experience in delivering projects involving secondary desk research and primary intelligence
    Read Detailed Profile
    Leela Maher

    Leela Maher, VP Global Key Accounts;

    Based in Milwaukee, USA

    Profile

    • 15+ yrs. experience in market intelligence, business strategy, customer insights, and market research.
    • Spent over 5 years in healthcare, leading global customer insights programs at GE Healthcare.
    • Her experience with GE offers significant insights into imaging and the IGT area
    Read Detailed Profile

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