Competitive Intelligence

Cetas Healthcare CI capabilities include a complete suite of competitor monitoring services based on your business requirements. The competitive intelligence is gathered through secondary resources and primary research with participants, and curated based on your KITs/KIQs to provide an accurate, advanced & actionable insights

Global footprint with direct presence and local partners in key geographies
Network of healthcare professionals and MedTech industry experts
Team with a distinctive mix of industry experience and CI pedigree
Ethical and adhering CI best practices with proprietary frameworks
Seamlessly augment as an extended client team
Inhouse repository and access to industry leading databases and platforms

Our Competitive Intelligence practice offers following services

Market Intelligence
A comprehensive coverage of key market developments providing strategic insights tuned to your key markets in the area of regulatory, policy changes, clinical guidelines changes and studies, pricing and reimbursement that may impact medical device markets.
ComMonitoring petitor
A comprehensive guide to your competitor landscape assisting in gauging the competitors' activities, early warning and providing predictive analysis on future impact on the market.
Media Monitoring
A full 360 coverage of competitors including information on patents, clinical trials, new technology, product portfolio, partnerships, financials, social media analysis, manufacturing, trade data, digitization and employees.
Conference Coverage
In-person and virtual conference coverage to elucidate intel based on key sessions, poster presentations and exhibitors; interviews of competitors provide valuable insights to preempt competitors moves.

Our expertise areas in CI

Patent Analysis
Mining country patent sites to flag any new patents filed, granted etc.
Clinical Trial
Monitoring of ongoing clinical trial status, announcement of new trial recruitment etc.
Social Media Analytics
Regular tracking of social media sites to generate analytics on type & frequency of content, audience and conversation type.
Product Approval/ Launch
Monitoring of regulatory sites for updates on regulatory filing, approvals etc.
Stakeholder Targeting
Intel on any new patient segments, HCPs being targeted for product promotion, new support services being planned etc.
Hiring Intel
Intel on hiring of field staff, senior management movement and other hiring information. Periodic tracking of personnel by function and location.
Product messaging
Track pre-marketing activities for new products, expanded coverage etc. Augmented by intel gathered from conferences, clinical trials, articles in journals etc.

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