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Custom Market Research

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Talk to Our Team



    Custom Market Research

    Custom market research offers actionable, personalized insights to support the executive decisions of a specific business. With exclusive access to such proprietary data, MedTech companies get distinct market insights relevant to their medical devices portfolio.

    Why Choose Custom Market Research in MedTech?

    Healthcare Market Research is not a one-size-fits-all endeavor, especially MedTech with every MedTech company operating in a unique niche. Understanding the intricacies of your specific market segment is essential for success.

    Innovation Catalyst
    Custom research helps MedTech companies identify unmet needs, emerging trends, and technological gaps, fostering innovation and the development of cutting-edge solutions.
    Risk Mitigation
    By providing in-depth market insights, it helps organizations assess market risks and make informed decisions, reducing the potential for costly missteps.
    Competitive Advantage
    Custom research enables companies to stay ahead of the competition by understanding market dynamics, competitor strategies, and customer preferences.
    Market Entry Strategies
    It guides organizations in expanding into new markets or diversifying product portfolios by identifying market entry points and growth opportunities.
    Resource Optimization
    Custom market research helps allocate resources efficiently, ensuring that investments are directed toward areas with the highest growth potential.
    Regulatory Compliance
    Staying abreast of regulatory changes and compliance requirements is essential in the MedTech industry, and custom research helps organizations adapt to evolving regulations.

    Cetas Healthcare Advantage

    MedTech product managers rely on custom market research to make informed decisions and gain market insights for New Product Development (NPD). At Cetas Healthcare, we collaborate with numerous MedTech Product Managers on intricate projects to provide them with robust, high-quality, and actionable market insights. Here are the top 5 studies where Product Managers invest their Market Research resources:

    Expertise
    Our team of 100+ FT MedTech experts understand the nuances, trends, and challenges specific to this industry.
    Comprehensive Reports
    Our reports are detailed and comprehensive. You receive insights that are both accurate and actionable, enabling you to make well-informed decisions.
    Regulatory Compliance

    We are a GDPR-compliant organization. Our research processes adhere to all relevant regulatory requirements.

    Ongoing Support
    Our commitment to your success goes beyond delivering a report. We offer ongoing support, helping you navigate market changes, refine your strategies, and stay ahead of the curve.

    Our Custom Market Research Services

    MedTech product managers rely on custom market research to make informed decisions and gain market insights for New Product Development (NPD). At Cetas Healthcare, we collaborate with numerous MedTech Product Managers on intricate projects to provide them with robust, high-quality, and actionable market insights. Here are the top 5 studies where Product Managers invest their Market Research resources.

    Adjacent/Emerging Technologies Landscape

    Identifying and monitoring emerging technologies within the target therapy area is crucial for Product Managers. These insights are used for activities such as M&A, competitive intelligence, threat analysis, and market benchmarking. This helps MedTech product managers remain well-informed about their target therapy area and eliminate potential blind spots.

    Conjoint Analysis

    Conjoint Analysis is a powerful tool to understand how customers value products or services and their decision-making criteria. It allows product managers to simulate a new product’s performance relative to existing or upcoming products. While widely used across sectors, it’s underutilized in MedTech. Those who have adopted it continue to leverage its benefits for numerous NPIs.

    Market Sizing

    Estimating market size is fundamental for any business plan. Accurate insights on growth rates, key segments, product/procedure types, and competitor share are imperative for successful product management. PAM, TAM, and SAM metrics are vital, making Market Sizing one of the most used services by Product Managers.

    Unmet Need Identification

    Identifying genuine unmet needs can be challenging. Skilled market researchers delve deep into customer behavior to distinguish between real problems and wish lists. Comprehensive research leads to breakthrough innovations, making Unmet Need Identification critical for MedTech product managers.

    Concept Testing/Value Prop Testing

    Concept testing assesses end-users’ and stakeholders’ reactions to a concept, whether it’s a new product prototype, an idea, or a workflow. This service is widely used in MedTech, and Cetas Healthcare offers Normative Benchmarking exclusively for MedTech Products. This benchmarking technique allows you to measure concept performance against past concepts, enhancing the assessment’s effectiveness.
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    What We Offer

    What We Offer

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    Domain areas

    Domain areas

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    Research Methodologies

    Research Methodologies

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    Our Geographies

    Our Geographies

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    Case Studies

    Case Studies

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    Panel & Respondents

    Panel & Respondents

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    Get Started with Custom Market Research Today

    In the fast-paced world of MedTech, knowledge is power. With our Custom Market Research services, you can unlock the insights needed to thrive in this dynamic industry. Contact us today to discuss your specific needs and embark on a journey toward more informed, strategic, and successful decision-making in the MedTech sector.

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