Sumit is the founder of Cetas Healthcare and comes with a strong track record in Medical Technology market research and consulting. During the last 20 years in this industry, he has gained vast experience and knowledge across various technology areas and geographies. He has personally been involved in multiple projects that typically supported global or regional growth initiatives of multinational clients, focusing on product launch strategies, geographic expansion and strategic opportunity mapping, amongst others.
Sumit is also a visiting professor at an international B-school in Singapore where he teaches “Applied Marketing Research” course to MBA students (regular and executive). Sumit has an MBA (specialized in marketing) and a bachelor’s degree in pharmacy. He has had an extensive international career and has lived in India, London, Amsterdam, and Singapore.
Sumit’s personal interests include scuba diving, playing cricket, volcano trekking, street photography and travelling.
Irina is the Co-founder of Cetas Healthcare and comes with an extensive track record in international business consulting. During her last 11 years at Cetas Healthcare, she has worked on our global growth initiatives - focusing on new product/services launch strategies, geographic expansion and business model innovation, amongst others.
Irina has an MBA (specialized in marketing and finance) from INSEAD (France), MSc in Management from UPF (Barcelona) and BA in Business Management from Oxford Brookes (United Kingdom). She has had an extensive international career and has lived in Russia, Spain, France, United Kingdom, Netherlands, and Singapore.
Irina is deeply passionate about animal rights and welfare, travelling, photography and reading.
Dushyant has over 14+ years of experience in the Medical Device consulting and insights industry. He has extensive experience in several therapy areas including peripheral and coronary interventions, diagnostic imaging, robotic surgery, neurovascular interventions, IVD, and many other areas. He has successfully led multiple projects on understanding market landscape, stakeholders’ perceptions and behavior, market development/ penetration strategies, opportunity, and adjacency mapping, amongst others. Dushyant holds a bachelor’s degree in pharmacy.
Dushyant has a strong track record of delivering high client satisfaction to numerous MedTech clients. He is an embodiment of Cetas’ core values of being “customer-centric”. He has also played a key role in successfully developing several new functions and solutions at Cetas Healthcare. As company’s COO, he is now responsible for preparing Cetas Healthcare for its next growth phase.
During his free time, he loves to read, solve Sudoku, and play badminton.
An accomplished Global Healthcare Executive with an entrepreneurial mindset, expertise in business model innovation, systematic market development, and building & leading global cross-functional teams. Diverse experience for 20 years leading business functions including Finance, IT, Marketing, Business Development, Strategic Planning, Healthcare Services & Solutions. Recognized expert in the development of innovative healthcare business models as well in market development. Sought-after speaker for many prestigious healthcare forums. Significant experience with business start-up, executive consulting, and intrapreneurship. Passionate about growing business within mission-driven organizations. Strong interest in Medical Devices, Health Technology, Wellness and Holistic Healthcare.
Leela has 20 years of expertise working with global organizations in market intelligence, business strategy, customer insights and market research. After beginning her career in the financial services technology industry at Fiserv, Inc., and FIS Global, she then moved to Johnson Controls to build a marketing insights program. Before coming to Cetas, she spent over 5 years in healthcare, leading global customer insights programs at GE Healthcare’s Imaging, Digital, and Services businesses. Leela holds a B.A. in English and French from Marquette University and an MBA from Marquette University with a specialization in Marketing.
Leela has built numerous market and customer intelligence programs and completed hundreds of customer and marketing strategy projects within the financial services, building systems, and healthcare industry. She has deep-domain expertise in marketing strategy, competitive and market intelligence, market research, segmentation, and analytics. She is known for her expertise in global organizations to build and implement strategic marketing and customer intelligence programs that enable market opportunities, product development, and competitive advantage. Leela believes that market and customer insights can have a significant impact on business growth, product development and strategy.
Leela is based out of Milwaukee, Wisconsin where she enjoys spending time with her husband and two daughters, cooking and traveling to historic sites.
Industry experience/education qualification: Elise, located in the Netherlands, holds a Master of Science in Economic Psychology and has primarily worked in the market intelligence domain, of which 20+ years in Medical Technology market research and consulting. She has extensive experience in medical equipment, particularly in the field of Interventional Guided Therapy (IGT) and Diagnostic Imaging (DI). Prior to Cetas Healthcare, she worked at Philips Healthcare, Organon (MSD) and Rabobank in several market intelligence roles. During that time, she was responsible for market-, competition and business performance monitoring by means of internal and external data, as well as supporting business case and value proposition creation. She has comprehensive experience working in global environments and international companies.
Raghavan has 12+ years of work experience in the Medical Devices, Diagnostic, and Life Science industry.
Prior to Cetas Healthcare, he played a key role in successfully developing the healthcare consulting arm at Orbees Medical, in his capacity as Associate Director, Consulting. He was responsible for the overall project delivery, developing and growing the research practices in the company, as well as client engagement and retention. During that time, he had successfully completed multiple projects, developing market development and penetration strategies, market entry strategies, growth strategies, and competitive strategies for the clients. He had led several projects on market landscape and market opportunity assessment, patient care pathway assessment, stakeholder perception and behaviour, among others.
In addition, he has undergone training on CCPM and Leader Development Program for Managers by IIM Indore.
Raghavan’s personal interests include traveling, exploring new places and cultures, following global news, and listening to music.
Ansley is a healthcare marketing research professional with 9+ years of in-depth experience in gathering, analyzing, and interpreting market research data. Prior to Cetas Healthcare, he worked at IQVIA (IMS Health), Kantar, and Nielsen. He holds a Bachelor’s degree in Pharmacy and a Master’s degree in Management Studies (specialized in Marketing) from Mumbai University.
He has a rich experience in healthcare marketing research, spanning across medical technology, life sciences, diagnostics, and pharmaceuticals. He has a strong background of working with international companies in global environments. He has managed both Quantitative and Qualitative research in a broad range of therapy areas.
Ansley is passionate about seeing tactical and strategic implications of research findings and making recommendations for further actions as well as communicating them in a clear manner. When not at work, he likes to spend time with his family and read books.
Ekta is a market research & insights professional, with core speciality in healthcare domain. Her area of expertise lies in conceptualizing & executing strategic market research & consultancy projects (primarily involving Quantitative as well as Qualitative market research techniques).
Ekta has 11+ years of work experience around projects in the space of life sciences, medical devices and consumer health industry. She has extensively worked with leading healthcare organizations like GE, Cytiva, Sanofi, Abbott, Boehringer Ingelheim, Roche etc. Her sectoral expertise lies in Pharmaceutical Lifesciences domain.
Prior to joining Cetas, Ekta has worked with leading market research & strategic consulting agencies like IQVIA and IPSOS
Regarding her academic background, Ekta has her MBA degree with specialization in Healthcare Marketing and Graduation in Biotechnology, from Mumbai University.
Ekta is a keen learner and has a knack for problem solving.
Rajesh has 20+ years of work experience in the medical devices industry and professional services industry with some of the leading companies such as Novartis, Stryker, GlobalData, Markets and Markets and others. His functional experience has been in commercial operations in sales and marketing, strategy and business development, market research and analytics, competitive intelligence, forecasting and consulting. He has completed biomedical engineering from MIT Manipal and general management program from IIM Kolkata. In addition, he has undergone training on lean six sigma, project management and digital marketing.
Rajesh has a successful track record of growing the research and analytics practices for Novartis, GlobalData and for GTM execution for new medical device businesses in India with Stryker and caresyntax. He has executed market research and consulting projects in more than 40 countries and has sales and marketing experience in India and the Middle East.
Rajesh’s personal interests include following medical technology news, exploring new places, nature photography and listening to rock music.
Hitesh is a Client Engagement Manager at Cetas Healthcare and has 7+ years of experience in Medical Technology, FMCG market research, and consulting. He holds a Bachelor's Degree in Pharmacy and a master's degree in business management. He has extensive experience in research on medical equipment (such as diagnostic imaging, and interventional imaging), life science, and several disease spaces including oncology, infectious disease, etc.
He has worked and successfully delivered multiple market research projects on the market landscape and market opportunity assessment, concept testing, competitive intelligence, pricing research, naming research, etc.
In his spare time, Hitesh likes to watch & play cricket, and travel.
Meghavi is Project Manager at Cetas Healthcare and has 6+ years of experience in primary market research
In this role, she manages research teams and provides actionable insights aimed at driving strategic business decisions for clients and supporting business development activities by defining the client problem concisely and hypothesizing solutions
She has experience in both quantitative and qualitative healthcare market research studies
She is proficient in diverse types of research across life science and medical technology such as market landscape and market opportunity assessment, patient journey, pricing analysis, market segmentation, value proposition testing, concept testing, campaign assessment, brand tracking, etc.
She has experience in both qualitative and quantitative research across multiple therapy areas as -
In the healthcare pharmaceutical segment, - Allergens, Diabetes, Oncology (Endometrial Cancer, BPH, NSCLC, etc.), Rheumatoid Arthritis, Rare diseases (Hemophilia and Multiple Sclerosis), Respiratory disorders (IPF, Asthma, COPD), Gynecological Conditions as Pre-term birth, Nutrition segment, Chemist segmentation, etc.
In the medical technology segment - Robotics, Interventional X-rays, Interventional C-arms, Endoscopes, Contrast-Enhanced Mammography, Instrument Organization trays, POCT biomarkers, etc.
She holds an MBA Pharm tech. and a bachelor’s degree in Pharmacy
Danny has several years of experience working in both the Medicals Affairs and Commercial space. He is a trusted relationship builder and partner with a global network and focus.
Spending time with my family and friends, traveling and experiencing varied cultures and following my Football team – Nottingham Forest.
He has wide-ranging experience in developing strong partnerships amongst peers across the Medical Device landscape.
Peter also has a professional history in theater and loves spending time with his three children.