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Automated Protein Purification Tracker Study

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    Track the automated protein purification systems market metrics globally twice a year and use the insights to develop growth strategies for the client in this product category
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    The Client

    • Global manufacturer of products and services used throughout the life sciences and biological production market
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    The Challenge

    • The client provides a range of automated protein purification instruments, and they wanted to track the automated protein purification systems market metrics globally twice a year
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    Our Approach

    • Quantitative Research : Online surveys with Lab Manager/Director/Supervisor, Staff Scientist, Principal investigator (PI), Lab Technician, Research Assistant, Post-Doctoral Fellow, Graduate/PhD Student, Project Manager who are currently using automated protein purification [preparative] systems
    The Objectives

    The Objectives

    • Understand which supplier the customers considered and purchased automated protein purification system from - No of instrument purchased, reason for the purchase
    • Identify the importance of “proposition and sales and experience factors” in the decision-making process
    Project Outcomes

    Solution/Outcome

    • The current brand accessibility, consideration and purchase was determined
    • The importance hierarchy of several purchase factors related to proposition, sales and marketing were highlighted
    • Based on the overall insights we provided data tables (both weighted and unweighted) displaying the insights over a range of various key categories

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