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What We Offer

Talk to Our Team

Talk to Our Team



    Comprehensive Product Lifecycle Management Solutions

    At Cetas Healthcare, we are dedicated to supporting our clients throughout every phase of the product lifecycle. Our extensive market research expertise in the healthcare sector enables us to achieve a wide range of business objectives, helping our clients navigate the complexities of the market with confidence and precision.

    Identify Opportunity Areas

    Understanding where opportunities lie is the foundation of any successful product lifecycle. Our comprehensive market potential assessments provide in-depth analyses of market size, growth potential, and competitive landscapes. By mapping the care continuum and patient journey, we uncover crucial touchpoints and intervention opportunities that can lead to improved care outcomes.
    Identifying unmet needs is a core part of our strategy, ensuring that we pinpoint gaps in the market that can be addressed with innovative solutions. Our portfolio adjacency evaluations assess the potential for expanding existing portfolios into new, related markets, while our indication mapping and landscape studies explore different clinical applications for current products. An opportunity matrix then helps prioritize these opportunities based on their market potential and alignment with the client’s strengths.

    Create Discreet Ideas

    Innovation starts with generating and refining ideas. Our competitive intelligence services provide critical insights into the market landscape, helping clients stay ahead of the competition. We conduct concept testing and evaluations to ensure new product ideas meet market needs and expectations.
    By validating unmet needs, we confirm the necessity and potential impact of proposed solutions. Our market opportunity evaluations guide strategic planning and investment decisions, ensuring resources are allocated to the most promising areas. Usage and attitude studies (U&A) delve into user behaviors, preferences, and attitudes, offering a clear picture of market demands and trends.

    Screen & Classify Ideas, Validate Concepts

    Once ideas are generated, it’s crucial to validate and classify them effectively. We conduct thorough concept validation to ensure proposed products resonate with target audiences. Developing a strong value proposition is essential, and our team works to craft compelling narratives that clearly communicate the benefits of the product.
    Market sizing and forecasting are critical steps in predicting future demand and revenue potential. Our segmentation, targeting, and positioning research ensure that products are tailored to the right audience segments and positioned effectively in the market. Feature optimization and prioritization research, often through conjoint analysis, helps identify which product features are most valued by consumers, guiding development priorities.

    Pre-Launch / Launch Preparations

    The pre-launch phase is critical to a product's success. Our pricing research identifies optimal pricing strategies that balance profitability with market acceptance. Naming research ensures that product names resonate with target audiences, enhancing brand recognition and recall.
    Effective communication is key, and our message testing services ensure that marketing messages clearly convey the product's value and benefits. Identifying and mapping key opinion leaders (KOLs) leverages their influence to build market credibility. Ad testing evaluates the effectiveness of advertisements, allowing for adjustments before the full launch. Additionally, channel partner identification helps secure robust distribution networks, ensuring the product reaches its intended market effectively.

    Post Launch

    Success doesn't end at launch. Our Brand Health Tracker (BHT) continuously monitors brand performance, providing insights that help maintain and improve market position. Ad performance monitoring evaluates the effectiveness of ongoing advertising campaigns, ensuring they deliver desired results. Customer loyalty monitoring tracks retention rates and satisfaction levels, guiding strategies to enhance long-term customer relationships.
    Our comprehensive product lifecycle management solutions empower clients to navigate the market's complexities and achieve sustained success. By leveraging our expertise, clients can confidently innovate, launch, and manage products that meet market needs and drive growth.

    Our Leadership Team:

    Leela Maher

    Leela Maher

    Vice President – Global Key Accounts
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    Vera Borislavova Vice President - Global Client Engagement

    Vera Borislavova

    Vice President - Global Client Engagement
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    NR Raghavan

    Raghavan Ramachandran Nurani

    Vice President – Global Operations
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    Ansley Farro Photo

    Ansley Farro

    Client Engagement Director
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    Divay Gandhi

    Divay Gandhi

    Client Engagement Director
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