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Evaluation Of Future Market Trends For Laparoscopic Visualization

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    Unmet need, brand preference evaluation, identification and willingness to adopt new technologies.
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    The Client

    • A global manufacturer of camera systems and surgical instruments for open and laparoscopic surgery
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    The Challenge

    • The client aims to:
      1. - Anticipate future customer needs for laparoscopic camera systems to expand market presence
      2. - Identify challenges experienced by stakeholders
      3. - Assess brand usage, satisfaction, and awareness
      4. - Understand the purchase process
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    Our Approach

    • Desk research and analysis of lead authors with publications in major journals
    • In-depth interviews with Surgeons, Purchases, IT dept. heads
    • In-depth interviews with KOL’s to understand future market trends and promising new technologies
    The Objectives

    The Objectives

    • Understand experience and satisfaction with 2D and 3D camera systems
    • Identify unmet needs and challenges with current visualization system
    • Identify customer needs with regards to laparoscopic camera systems and derive value proposition
    Project Outcomes

    Solution/Outcome

    • The top unmet needs faced by surgeons, purchasers and IT dept. heads were identified
    • From these, key solutions for surgeons and purchasers were prioritized and communicated to the client
    • Brand perceptions, satisfaction, and reasons for preferences were evaluated, and from these top drivers of brand choice were identified
    • New technologies in laparoscopy were identified; surgeons and KOL perception and their likely future trends were evaluated
    • The purchase process of laparoscopic visualization systems in different markets was clearly mapped and provided to the client, especially pain points and expectations of Purchasers from manufacturers was provided

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