A global healthcare company is developing a new Value Segment PET-CT system which is smart, easy to use, and affordable. The client wants to understand the current market dynamics in tier 2/3 market and understand the business opportunity for the value segment PET-CT.
A global healthcare company is planning to launch a new Radiology analytics solution and a Predictive Scheduling Solution to better address the unmet needs and differentiate itself from the currently cluttered marketplace
2 phased approach - combination of Qualitative interviews & Quantitative surveys with the radiology decision makers (head of radiology dept/chief of radiology dept/radiology directors, etc.) and IT decision makers (IT directors/CIOs/Analytics directors etc.)