X

Purchase Drivers in Mammography Value Segment

Let’s Talk

Talk to MedTech Experts !



    Understand the shift towards value segment in mammography and evaluate how the client can win the value segment market and drive customer loyalty
    client_icon

    The Client

    • A global medical technology company that develops a broad range of medical devices and medical technology
    challenge_icon

    The Challenge

    • There is a shift towards value segment in Mammography
    • The client wants to understand this shift and understand the purchase value drivers of customers
    • Additionally, the client also wants to identify the willingness to pay for this value segment
    approch_icon

    Our Approach

    • Qualitative followed by quantitative research : Online surveys with Breast Radiologists, Radiologists, Director/VP/Head of Radiology, Breast Fellowship Trained Radiologist who use mammography equipment
    The Objectives

    The Objectives

    • Understand customer value drivers for purchase of mammography
    • Understand the current purchasing patterns of mammography equipment and upcoming trends
    • Understand the current brand usage, satisfaction, challenges, etc.
    • Understand what customers value
    • Understand willingness to pay for value segment and must-have features with it
    Project Outcomes

    Solution/Outcome

    • We identified the current challenges with the mammography department and equipment
    • Mammography service line goals were identified
    • Brand perception and satisfaction was also evaluated
    • The minimum and additional capabilities expected in a mammography equipment were identified
    • Perception of stakeholders (appeal, uniqueness, likelihood to purchase, likes and dislikes) on a new concept was tested and recommendations on how to improve the concept were provided

    We provide the best insights for your business

    Contact us