Ekta is a market research & insights professional, with core speciality in healthcare domain. Her area of expertise lies in conceptualizing & executing strategic market research & consultancy projects (primarily involving Quantitative as well as Qualitative market research techniques).
Ekta has 11+ years of work experience around projects in the space of life sciences, medical devices and consumer health industry. She has extensively worked with leading healthcare organizations like GE, Cytiva, Sanofi, Abbott, Boehringer Ingelheim, Roche etc. Her sectoral expertise lies in Pharmaceutical Lifesciences domain.
Prior to joining Cetas, Ekta has worked with leading market research & strategic consulting agencies like IQVIA and IPSOS
Regarding her academic background, Ekta has her MBA degree with specialization in Healthcare Marketing and Graduation in Biotechnology, from Mumbai University.
Ekta is a keen learner and has a knack for problem solving.