Industry experience/education qualification: Elise, located in the Netherlands, holds a Master of Science in Economic Psychology and has primarily worked in the market intelligence domain, of which 20+ years in Medical Technology market research and consulting. She has extensive experience in medical equipment, particularly in the field of Interventional Guided Therapy (IGT) and Diagnostic Imaging (DI). Prior to Cetas Healthcare, she worked at Philips Healthcare, Organon (MSD) and Rabobank in several market intelligence roles. During that time, she was responsible for market-, competition and business performance monitoring by means of internal and external data, as well as supporting business case and value proposition creation. She has comprehensive experience working in global environments and international companies.