Why Choose Our Competitive Intelligence Services?

Competitive intelligence (CI) is all about gathering and making sense of information on your rivals—everything from their device features and clinical data to pricing models and regulatory filings. In the MedTech world, CI gives you the inside track on what competitors are up to so you can sharpen your own product roadmap and launch plans.

• Spot risks early. You’ll know if a competitor is about to snag a new clearance or patent before it hits the press.
• Position yourself smartly. By comparing your clinical claims, KOL endorsements, and reimbursement strategies side-by-side, you can highlight the most important advantages to hospitals and payers.
• Fuel innovation. A careful gap analysis often uncovers unserved clinical needs—your next product idea could be hiding in that white space.

Between tighter regulations (MDR, IVDR), digital health disruptors, and pricing pressures, flying blind isn’t an option. CI turns raw data into clear, actionable recommendations—helping you cut development time, allocate R&D dollars wisely, and build a winning go-to-market strategy.

1. Define objectives. (E.g., benchmark device features, explore new regions.)
2. Collect data. We combine KOL interviews, proprietary HCP surveys, and deep dives into regulatory databases and scientific literature.
3. Analyze insights. Using perceptual maps, SWOT/gap analyses and trend forecasting, we turn raw inputs into strategic guidance.
4. Activate results. You receive interactive dashboards, clear playbooks, and prioritized recommendations for R&D, regulatory, and commercial teams.

• In-depth interviews with key opinion leaders, hospital procurement heads and payers
• Global HCP surveys that quantify device performance and user preferences
• Regulatory and patent mining across FDA, EUDAMED and international registries
• Continuous digital monitoring of competitor websites, job postings, and conference presentations

• Specialist databases for pipeline and market data
• AI-driven text-mining to spot emerging themes in literature and filings
• Custom dashboards that update in real time
• Secure survey platforms built for global medical-device research

It’s the disciplined, ethical collection of market and competitor data—always compliant with GDPR, HIPAA, and industry codes. We blend primary research (surveys, interviews) with secondary data (public filings, publications) to build the fullest possible picture.

• Perceptual mapping to show how devices stack up on performance vs. cost
• SWOT/gap frameworks to pinpoint where you can leap ahead
• Trend extrapolation to anticipate competitor moves and regulatory shifts

• Ongoing data refreshes
• Quarterly strategic reviews
• Ad-hoc deep dives when new threats or opportunities emerge Cetas Healthcare can build, launch and even train your team to run a program that never goes stale.

• Regulatory filings: FDA 510(k), PMA, MDR/IVDR dossiers
• Clinical registries: ClinicalTrials.gov, EU CTR
• Literature & conferences: PubMed, major medical-device symposia
• Financial disclosures: Annual reports, investor slide decks
• Front-line voices: KOL interviews, advisory boards, nurse/technician surveys