Drivers and Restraints and their impact on the Cybersecurity market have been included in the report. Drivers include Increase in IoT usage, prevalence of phishing and ransomware in healthcare IT, increased collaboration between healthcare facilities leading to vulnerability to cybersecurity attacks, and FDA issued guidelines for cybersecurity. Restraints include compatibility of cybersecurity applications with the existing healthcare system, and increased expenses due to cybersecurity software installation.

Physician’s brand perception and their rank of Healthcare Technology companies based on 15 KPIs such as technology, ease of use, etc. Moreover, diligent examination of physician’s brand usage and brand satisfaction levels, and the factors such as ease of use of the technology, and cost-effectiveness among others affecting brand usage have been covered.

Future trends such as use of multi-factor authentication, biometric security access service Edge solutions, and securing of EHRs are expected to gain prominence. Breakthrough innovations such as Intellivue monitors from Philips that are meant to enable cybersecurity features, introduction of Secure Remote Access Management Service, and Fortinet’s Security Fabric are potential disruptors in the market

Competitor landscape covers market events such as emerging companies, product approvals, clinical trials, partnerships etc. Competitor activities such as FDA approval Compressed Speeder for Vantage Orian 1.5T MR system from Canon Medical which offers Microsoft’s continual repairs and upgrades; Google Cloud entering the Health Information Sharing and Analysis Center (Health-ISAC) as an ambassador partner are covered in the report.