Conjoint is a technique that is typically used to help a company determine optimal product or service
configuration to drive price and revenue objectives.. Conjoint is helpful because it simulates real-
world buying situations that ask respondents to trade one option for another, and helps to create
market models where share, revenue and profit can be projected. Conjoint analysis also produces a
model of buyer decision making that can be used to simulate multiple possible market scenarios,
and provides more accurate assessment of price sensitivity and preference share than other pricing
methodologies.
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