What is a Patient Journey?
The patient journey represents the entire sequence of events that a patient experiences within a given healthcare system or across providers, from scheduling an appointment for a regular check-up to receiving treatment for an illness or injury. It identifies patients’ most significant issues with physicians, medications, and caretakers.
Patient journey research encompasses patient flow (how patients move through the process, from symptoms to treatment decisions) and patient experience (how patients are influenced and what they need throughout the process).
Cetas Healthcare’s syndicated research provides a deep dive analysis of the patient journey based on a 5Ps Model:
All of this information together provides companies with a clear understanding of a patient’s Care continuum.
How is it performed?
Patient Journey research is typically conducted using qualitative research methodologies, such as in-depth interviews to explore the Hows, whats, and Whys of patient treatment pathways. Information is captured from multiple respondent types involved in the patient journey, such as physicians, nurses, pharmacists, and the patients themselves.
Why is it performed?
Patient journey research is used by companies to support all phases of the product life cycle. It provides companies with insights into patient experiences during diagnosis and treatment in a healthcare facility.