What is Concept Validation – The concept validation test is to assess if the product developed meets the design goals. This assessment includes checking on parameters like usability, reliability, robustness, performance, and maintainability to name some. This test aims to check how close is the final product on functionality and performance from the originally set expectations. Thus, the product being tested must be as close to the actual product as possible. This includes the packaging, documentation, and production processes
When to use Concept Validation – Concept validation is looked into only after the initial phase of concept evaluation. It is usually conducted late in the development process.
Why use Concept Validation
How is Concept Validation done – To perform a concept validation, we must go back to the goals and hypothesis we considered while we developed the concept. We need to confirm if the concept is meeting the goals initially set to be achieved for the right market and the right target group. This can be done using quantitative research wherein we ask the target audience to rate the final concept on a variety of set parameters crucial in achieving the research objectives