What is customer loyalty monitoring?
Customer loyalty monitoring is a market research technique that helps you quantitatively measure
and track the loyalty of customer towards your brand vis-a-vis the competitors in the market.
Why is customer loyalty monitoring done?
Customer loyalty monitoring is performed to understand the brand performance post launch and
identify areas of improvement, if any, in branding and marketing. This can be tracked over time to
see the progress of customer loyalty over time with various marketing and branding activities.
How is Customer Loyalty Monitoring performed?
A customer loyalty monitoring study is conducted by monitoring customer loyalty behaviors, or can
be done comprehensively by understanding the customer experiences with the brand across various
touchpoints. Customer Loyalty Monitoring is performed my measuring various loyalty behaviors,
such as willingness to recommend (NPS), continued future use of the brand, and use of the brand for
Brand Images: for the brand image, various parameters such as Innovative, market
leader, strong clinical results, scientific rigor in product development, etc. can be
measured on a rating-scales for the client brand vis-à-vis the competition.
Emotional motivation:emotional motivators such as trust, values, honest in
dealings, proud to say a customer, cnfidence when using, strong enduring
relationship, etc. can be measured on a rating-scales for the client brand vis-à-vis the