What is customer loyalty monitoring?

Customer loyalty monitoring is a market research technique that helps you quantitatively measure
and track the loyalty of customer towards your brand vis-a-vis the competitors in the market.

Why is customer loyalty monitoring done?

Customer loyalty monitoring is performed to understand the brand performance post launch and
identify areas of improvement, if any, in branding and marketing. This can be tracked over time to
see the progress of customer loyalty over time with various marketing and branding activities.

• If you are a brand manager and want to understand and assess the performance of your
  brand vis-à-vis the competitors in the market and make strategic decisions based on it
• If you are a brand/marketing manager want to understand the reasons for the drop in
  customer loyalty and make changes to the marketing strategy based on the customer inputs
  10. If you are a marketing manager and want to understand the drop in the product
  performance or market share and make changes to the marketing strategy based on the
  customer inputs
• And many more….

How is Customer Loyalty Monitoring performed?

A customer loyalty monitoring study is conducted by monitoring customer loyalty behaviors, or can
be done comprehensively by understanding the customer experiences with the brand across various
touchpoints. Customer Loyalty Monitoring is performed my measuring various loyalty behaviors,
such as willingness to recommend (NPS), continued future use of the brand, and use of the brand for
new applications.

• Experiences:For monitoring experiences, various touchpoints such as after-sales support,
  website, sales representatives, price/finance, patient education, etc. can be measured on a
  rating-scales for the client brand vis-à-vis the competition.
• shape

  Brand Images: for the brand image, various parameters such as Innovative, market
  leader, strong clinical results, scientific rigor in product development, etc. can be
  measured on a rating-scales for the client brand vis-à-vis the competition.

• Brand Personality:for the brand personality, various parameters such as honest,
  committed, versatile, nimble, novel, exciting, productive, etc. can be measured on a
  rating-scales for the client brand vis-à-vis the competition.
• oAttitudes:

  Emotional motivation:emotional motivators such as trust, values, honest in
  dealings, proud to say a customer, cnfidence when using, strong enduring
  relationship, etc. can be measured on a rating-scales for the client brand vis-à-vis the
  competition.

• Rational motivation:rational motivators such as meeting your needs, overall
  experience, overall value, etc. can be measured on a rating-scales for the client
  brand vis-à-vis the competition.