Key Opinion Leaders (KOLs) are the most influential experts or advisors who have earned reputation
in their field and relied on, to provide assessment of efficacy and safety of a drug or device. Medical
Device companies leverage KOLs contribution at various stages of the device life cycle, starting from
discovery and R&D to marketing and end user outreach. A collaborative relationship with influential
KOLs’ who influence their opinion as speakers, authors and researchers is often a cornerstone of a
marketing strategy to build credibility and acceptance within the medical community.
MedTech Gurus, a KOL identification, management and engagement platform created by Cetas
Healthcare, is built specifically for the MedTech industry. MedTech Gurus is the only global platform
that goes significantly above and beyond clinical (sub) specialty of the KOLs (e.g. Surgical Oncology),
and profiles them based on specific procedures (e.g. RF Ablation for Liver Cancer).
Thus, we ensure your investment is converted into a high volume of actionable insights for better
decision making in the industry by identifying the right key opinion leader across different
therapeutic areas, specialites and geographies. Whilst we help you to know the REAL KOLs better by
providing atmost complete and accurate information, but we don’t just stop here, the KOL Profiles
are frequently updated from time to time to provide recent developments or changes in their
activities

MedTech Gurus Services:
• a. KOL Identification

  With our MedTech expertise and in-depth understanding the procedure and therapeutic areas,
  we strive to provide the most influential and thought leaders. This process involves capturing the
  procedure specific information from cherry-picked data sources, organizing and analysing the
  information, and applying coherent scoring methodology to identify the top KOLs according to
  the respective criteria.

• b. KOL Profiling

  We develop a database of MedTech KOLs, Payers, HTA Experts, Hospital Procurement and
  Advocacy Group experts. Our database provides in-depth information of activities that provides
  you with greater insights of experts’ activity in various segments that includes Publication,
  Advisory Board, Committee, Trials, Guideline activities, so on.

• c. KOL Ranking/Rating

  We provide a robust rating methodology to rate the KOL once we deep profile them. We provide
  a 5-scale rating to the KOL based on their level of activity in Speaking Engagement, Advisory
  Board, Authorship participation in publication, Trial and Guideline Participation. Our KOL ranking
  would be updated frequently as the database grows. Our ranking strategy doesn’t only apply to Global ranking but also the ranking based on the filters applied on Geography, Specialty, and
  Procedures.

• d. Digital Opinion Leaders

  We help you identify the Key Opinion Leaders on digital platform who has a significant influence
  on online platforms and frequently shares original content online which achieves high reach
  (direct followers) and depth (wide audience). In recent years, we see more of KOLs adapting to
  online presence to maintain their influence and expertise. It is important and can be a
  complement strategy to represents an opportunity for broader and innovative dissemination to
  other HCPs and the public

• e. KOL interactions and Engagement

  Identifying, engaging, and interacting with the established Opinion Leaders can achieve benefits
  such as higher visibility, greater reach, and increased profit post-market approval. We help you
  in connecting to the KOL of interactions and building up the contracts with the KOL recognized,
  Track and manage the interactions/contracts with them

• f. KOL MappingIt gives you a complete contextual picture of the Expert/KOL landscape. We provide the
  significant insights of KOLs’ connections among the peers with regards to shared events,
  publication, trial and organization activity