What is Naming Research?
Naming research is a process done to determine the best name for a product, service, or solution. Research is conducted to understand if the name resonates with a target market or segment.
Why is it performed?
When is it performed?
Naming research is generally performed before launching a new product or service into the market. Prior to launch, a naming research study is conducted to identify the name that resonates the most with a company’s target market.
How is it performed?
Qualitative Research – Naming research usually begins with qualitative research to capture in-depth customer feedback on attitudes and perceptions towards naming options in order to determine how, what, and why a specific name connects most with the market.
Quantitative Research – Namingualitative research is typically followed by a quantitative study in order to rank or rate potential names for solutions. Quantitative research enables a company to understand naming aspects such as: